Sometimes it just happens.

You’re staring into your computer screen – you know you have to get this blog post out to your readers – BUT you just don’t know what you’re going to write about.

We’ve all been there. And there’s no doubt about it… We’ll all be there again someday.

Some call it “writer’s block”. I like to call it “stress, work, kids, dentist appointment, vacation, vacuum the house, cook dinner – syndrome” ;)

So here’s a GREAT resource that’ll help you get content out to your readers – and the best part is… YOU DON’T HAVE TO WRITE IT.

Click Play To See How I Do It.

Leave me a comment below if you enjoyed this video and want to see more tips and tricks on Blogging!

This was created because of a sudden burst of inspiration. What more needs to be said. :)

Click Play To Watch My Very First Video EVER! (or at least a clip of it… was 10 minutes!)

Please Leave Me A Comment Below :) I REALLY REALLY would love to see a video response. Might even spark another surge of inspiration to do a ‘Video Contest’ on our fan page… Not givin’ too much away just yet… but just MAYBE.



Your “about” page might very well be the most important page on your blog, but are you utilizing it to it’s fullest capacity? In this video I’m going to give you some tips on how to create amazing about pages that really connect with your audience in a more meaningful way. Hint: the about page isn’t necessarily about YOU. ;)

Click Play To Watch This Quick 3-min Video


Be sure to leave me a comment below or share with your friends using the sidebar on the left.



I’ve been “up north” all weekend here in Michigan, but that doesn’t mean that I was completely on vacation. My good friend Ryan Angelo has been in town visiting with me and we took some time to sit down and chat with you about a very hectic time in our lives about 3 weeks ago, when both of our computers, OUR LIVELIHOOD, decided that their time was up. haha

Click Play To Watch Our Quick Chat…


Click LIKE or comment if you’re going to be more proactive from here on out :)

A few weeks ago Amish Shah released his Presentation Effect, and to be totally and blatantly honest, I was blown away by it.  It was so refreshingly simple and yet so unique that I was absorbed into each video.  If you haven’t watched it yet, I highly recommend you do.  The coolest part is that he actually uses the “Presentation Effect” in all of the videos.

Anyways, I wanted to construct a blog post for you guys showing you how to craft “your perfect story”, and as I went through the steps and started creating the formula for it, I realized something…

I was actually using Amish Shah’s formula.  So instead of rehashing it and acting like it’s something brand new that I created (we’ve seen this done all too often) I’ve decided to simply explain Amish’s formula in depth and make sure you know it’s his.

Once again, before we dive into this amazing strategy, I highly recommend you check out his Presentation Effect series.

The Formula


So, the formula is actually quite simple. It looks like this…

Goal -> Contrast -> Problem -> Unity -> Solution -> Conclusion

Let’s dive into it a little deeper though and really start to construct our story together.

The Goal

Having a goal in mind before you start writing your blog post or pushing record on your camera is probably the most important step in this process. You’ve got to have a reason for why you’re telling whatever story it is that you’re telling.

What is the purpose of this story and where do you want to lead your audience?

Think about the final outcome and what you, yourself, may have learned from this story. What kind of lessons did you learn? What kind of emotions did you feel?

Really tap into these senses and know exactly what you want your audience to experience from your story.

Creating Contrast In Your Story

Creating contrast is the next important element that you can’t leave out. This is the point where you create a conflict and provide supporting context to take your audience deeper into the emotions that you were feeling at this potentially “low point in your life”.

You want to make sure you spend enough time in this part to really build that emotional conflict – be it, the economy falling to pieces, losing your job while trying to support your family, or maybe even something as extreme as almost losing your life in a ‘freak’ accident.

Capture your audience’s attention, and then guide them through your story using powerful emotions and feelings.  Maybe even challenge their current frame or view of the world.

“Conflict is OK.”

The Problem

Branching off of the contrast you’ve now created, you’ll want to directly present the problem. Describe in great detail, exactly what happened- the struggle that you were experiencing.

Using our example of losing your job and still having to support your family (let’s add a child on the way in there)… Now here we go into detail with it.

You’ve lost your job, and now you’re looking for another one. You’re in debt up to your eyeballs because you’ve just got a new home to support your wife who is 7 months pregnant with your unborn son. Wow, and if you thought it couldn’t get any worse, you’ve just gotten a notice from the bank stating that ‘if you don’t make your payment on your mortgage, they’re going to evict you.’


So, we’ve successfully presented the problem and even from that short paragraph, you might be feeling some conflicting emotions rumbling around inside your head. THAT’S THE POINT. We want to create that contrasting problem that build deep emotions and a growing desire to see a positive outcome.

Building Unity

At this point, you’ve captured your audience’s attention.  They’re intrigued, but still… It’s your story, not theirs.

It’s time to bring them into this story and unify your audience with yourself and perhaps even some of the other “characters” in your story.

To do this, you want to draw out those emotions that you’ve created from your contrast and problem.  Using words like “imagine” or “picture this”, can really ‘personalize’ your story with your audience.

Keep in mind that we’re all in this together.  Maybe someone reading this has experienced something similar, OR perhaps, they’re experiencing it right now.

This is a perfect opportunity for you to encompass more of the world situation into your story, and wrap it all together to create some unity.

The Solution

Yes, we’re finally there. I’m sure you’ve been anticipating this part, maybe even looking forward to it by now. That’s exactly what you want your audience to feel.

You want people to feel excited that things are about to turn around for the better, and your triumph is coming very soon!

Just like you did in the beginning, with contrast, you will want to spend enough time in this area to make sure that your audience feels all of the positive emotions and effects that your solution has to offer.

As with unifying, make them feel like it is their victory too.

Wrapping It Up With A Conclusion

So, by now you’ve seen the entire formula, and some of it in action. The last and final thing that you want to do is end your story with a call to action or simply a “moral of the story”.

Your audience is in the palm of your hand at this point, and it’s your responsibility, YES responsibility, to direct them in a positive direction.

Story telling is one of the most powerful forms of writing and can also create some of the most effective videos in online marketing.

Using this formula, you’ll now be able to connect with your audience in a deeper way, easily present your story with the world, and sell more people on the one thing that never goes “out-of-date”… YOU.

I hope this was helpful for you, and I really truly look forward to seeing some of your blog posts and successes, using the strategy of story telling.

Remember, if you enjoyed this, you can show me by clicking like on the sidebar or leaving me a comment with your feedback.

Until next time my friend,


Just wanted to take some time to recognize those of you who having been posting your recent successes with us on our Fan Page.

I know that there are a lot more of you who are just killin’ it with sales right now. I’ll be hunting for you in our system so I can give you a major shout out too, but if you make it to our fan page, I can find you there too.

Here’s the quick video:

I’ll be chatting with you all very soon.

We’ve got some awesome stuff going on this week.

- Nick

In case you missed this on the the main Magnetic Sponsoring blog, here it is again…

In this series of 13 videos I go through, step-by-step, how to create a fan page and then optimize that fan page’s settings, create custom tabs to capture leads, and how to use some really unique tools to make the most out of it.

You can watch all of the videos from here, since they are interlinked using annotations… (watch in HD for best playback)

Get Your Fan Page Engine Here.


If you found this helpful you can use the sharebar on the left to like and share, OR if you have any questions about how to do something on your own Fan Page, leave me a comment.

Chat soon!